Our mission is to create a diversified and profitable investment portfolio by directly investing in new or existing business ventures, which are selected through rigorous business evaluation process.

Our strategy targets sectors and markets where the United Arab Emirates has a distinctive and significant competitive advantage such as tourism, real estate, media, technology, and banking.

We work with all kinds of companies, big or small, that have potential, right products, problem-solving attitude, good customer base, and a strong zeal to use technology and digital solutions to disrupt the future business landscape and create a better quality of life for everyone.

Once the business plan evaluation phase in concluded and the project has been approved for investments, the business execution phase starts. At this stage, our experienced team provides management consultancy and strategic solutions to ensure a successful market entry and sustainable revenue stream.